Marketing

LM-77 Scienze economico-aziendali

The degree program is divided into two different majors, both of which are offered in English and Italian. Marketing Analytics and Metrics (Analisi e misure di marketing) was designed to prepare students to analyzing market changes while the program in Market Relationship and Customer Engagement (Gestione dei processi e delle relazioni di marketing) was designed to train students in maintaining relationships with clients and commercial clients.

The master's program in Marketing prepares students for roles as marketing/business/industry analyst, marketing & sales performance specialist, brand/product/communication manager, marketing manager, account/sales manager, account/sales manager, merchandiser/promoter, consultant or researcher.

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2022-2023 2021-2022 2020-2021 2019-2020 2018-2019 2017-2018 2016-2017

Employment and professional opportunities for graduates

Graduates of the two versions of the major in Analisi e misure di marketing and Marketing Analytics & Metricswill be able to work as marketing/business/industry analysts, marketing & sales performance specialists, researchers (at institutes, research companies and consultancy firms), brand/product/communication managers and consultants.

Graduates of the major in Gestione dei processi e delle relazioni di marketing and Marketing Relationships & Customer Engagement can work as marketing managers, brand/product/communication managers, account/sales managers, merchandisers/promoters and consultants.

The program also allows for a number of students to participate in the Double Degree program with BI Norwegian Business School in Oslo (major in Marketing Analytics & Metrics).

Study plan
ANALISI E MISURE DI MARKETING

I - Academic year (2020-2021)

Code Course SSD Credits Channel A Channel B
M158 ANALYSIS OF THE BEHAVIOR OF PURCHASE SECS-P/08 8
M200IT BEHAVIORAL ECONOMICS AND CONSUMER DECISION MAKING  SECS-P/01 6
M156 LEGAL ISSUES IN MARKETING IUS/05 6
M201IT MANAGERIAL ECONOMICS: THEORIES AND MARKETING APPLICATIONS  SECS-P/01 6
M157IT RESEARCH METHODOLOGY FOR MARKETING SECS-P/08 6
Code Course SSD Credits Channel A Channel B
M160 MEASUREMENT AND ANALYSIS OF THE PERFORMANCE OF MARKETING - MARKETING METRICS SECS-P/08 6
M159 ORGANIZATIONAL ISSUES IN MARKETING AND SALES SECS-P/10 8
SFY PRODUCT AND BRAND MANAGEMENT SECS-P/08 8
M161 STATISTICAL METHODS FOR MARKETING SECS-S/03 8

II - Academic (2021-2022)

Code Course SSD Credits Professor
M162 CUSTOMER INTELLIGENCE AND LOGICAL ANALYSIS OF BIG DATA SECS-P/08 6
M163 MARKETING PLAN AND MARKSTRAT SIMULATION SECS-P/08 6
Additional credits Credits
A scelta dello studente 12
Per la prova finale 18
Ulteriori conoscenze linguistiche 4
Tirocini formativi e di orientamento 8
Altre conoscenze utili per l'inserimento nel mondo del lavoro 4
Total number of credits 120

Majors in Analisi e Misure di Marketing e Gestione dei processi e delle Relazioni di Marketing (in Italian) Students registered for the Italian version of the program must choose a major during the I semester through Web Self Service. More information will be offered during the I semester of the I year.

Majors will only be activated if the minimum number of required students is reached.

Additional credits A scelta dello studente - Elective courses (12 credits)  At the end of the I year, students choose two elective courses though Web Self Service.

Prova Finale - Master Degree's Thesis (18 credits) The final evaluation for master's degree programs consists of the discussion and evaluation of a dissertation written in English on a topic related to a course the student has passed an exam on.

Ulteriori conoscenze linguistiche – Mandatory language (4 credits) Students must take the four-credit Business English and Professional Development during the I semester of the I year.  More information

Tirocini formativi e di orientamento - Internships and project works An internship or project work is required for 8 credits and can be performed during either year of the program. For more information contact the Career Services Office or Luiss Project Network.

Altre conoscenze utili per l’inserimento nel mondo del lavoro - Other activities to gain useful work-related skills 

During the freshers Week students will take part to the Learning Innovation Activities. These activities are designed for the students to get to know Luiss. Students will meet important practitioners to reflect on 4 important themes: diversity, ethics, the importance of socio-emotional sensibility in interpersonal relations, the importance of personal purpose in the professional and individual life.

The idea behind the project is to connect personal and professional life and learn from experienced practitioners. Students will develop several skills such as: team-work, project management, communications and organizarional skills, and  digital skills.

For selection purposes (Exchange Programs, Double Degrees, Structured Partnerships) account will be taken of all credits earned and recorded by the end of the winter exam session (including credits earned from internships, languages, seminars, soft skills, summer schools, courses brought forward, etc.). Credits earned from additional courses (corsi liberi) will not count.

BI-LUISS JOINT MSC IN MARKETING

I - Academic year (2020-2021)

II - Academic (2021-2022)

Code Course SSD Credits Professor
BI012 BEHAVIORAL ECONOMICS AND CONSUMER DECISION MAKING  SECS-P/01 6
BI013 INTEGRATED MARKETING COMMUNICATION SECS-P/08 6
BI011 MANAGERIAL ECONOMICS: THEORIES AND MARKETING APPLICATIONS  SECS-P/01 6
BI010 MARKETING LAW AND REGULATION IUS/05 6
BI014 PERFORMANCE MARKETING SECS-P/10 6
Additional credits Credits
A scelta dello studente 12
Per la prova finale 18
Ulteriori conoscenze linguistiche 4
Tirocini formativi e di orientamento 8
Altre conoscenze utili per l'inserimento nel mondo del lavoro 4
Total number of credits 120
GESTIONE DEI PROCESSI E DELLE RELAZIONI DI MARKETING

I - Academic year (2020-2021)

Code Course SSD Credits Channel A Channel B
M158 ANALYSIS OF THE BEHAVIOR OF PURCHASE SECS-P/08 8
M200IT BEHAVIORAL ECONOMICS AND CONSUMER DECISION MAKING  SECS-P/01 6
M156 LEGAL ISSUES IN MARKETING IUS/05 6
M201IT MANAGERIAL ECONOMICS: THEORIES AND MARKETING APPLICATIONS  SECS-P/01 6
M157IT RESEARCH METHODOLOGY FOR MARKETING SECS-P/08 6
Code Course SSD Credits Channel A Channel B
M204 MARKETING COMMUNICATIONS AND LANGUAGES OF NEW MEDIA M-FIL/05 6
M159 ORGANIZATIONAL ISSUES IN MARKETING AND SALES SECS-P/10 8
SFY PRODUCT AND BRAND MANAGEMENT SECS-P/08 8
M164 WEB ANALYTICS E MARKETING SECS-S/03 8

Majors in Analisi e Misure di Marketing e Gestione dei processi e delle Relazioni di Marketing (in Italian) Students registered for the Italian version of the program must choose a major during the I semester through Web Self Service. More information will be offered during the I semester of the I year.

Majors will only be activated if the minimum number of required students is reached.

Additional credits A scelta dello studente - Elective courses (12 credits)  At the end of the I year, students choose two elective courses though Web Self Service.

Prova Finale - Master Degree's Thesis (18 credits) The final evaluation for master's degree programs consists of the discussion and evaluation of a dissertation written in English on a topic related to a course the student has passed an exam on.

Ulteriori conoscenze linguistiche – Mandatory language (4 credits) Students must take the four-credit Business English and Professional Development during the I semester of the I year.  More information

Tirocini formativi e di orientamento - Internships and project works An internship or project work is required for 8 credits and can be performed during either year of the program. For more information contact the Career Services Office or Luiss Project Network.

Altre conoscenze utili per l’inserimento nel mondo del lavoro - Other activities to gain useful work-related skills 

During the freshers Week students will take part to the Learning Innovation Activities. These activities are designed for the students to get to know Luiss. Students will meet important practitioners to reflect on 4 important themes: diversity, ethics, the importance of socio-emotional sensibility in interpersonal relations, the importance of personal purpose in the professional and individual life.

The idea behind the project is to connect personal and professional life and learn from experienced practitioners. Students will develop several skills such as: team-work, project management, communications and organizarional skills, and  digital skills.

For selection purposes (Exchange Programs, Double Degrees, Structured Partnerships) account will be taken of all credits earned and recorded by the end of the winter exam session (including credits earned from internships, languages, seminars, soft skills, summer schools, courses brought forward, etc.). Credits earned from additional courses (corsi liberi) will not count.

II - Academic (2021-2022)

Code Course SSD Credits Professor
M163 MARKETING PLAN AND MARKSTRAT SIMULATION SECS-P/08 6
M166 RETAIL AND SERVICE EXPERIENCE MARKETING SECS-P/08 6
Additional credits Credits
A scelta dello studente 12
Per la prova finale 18
Ulteriori conoscenze linguistiche 4
Tirocini formativi e di orientamento 8
Altre conoscenze utili per l'inserimento nel mondo del lavoro 4
Total number of credits 120
MARKET RELATIONSHIP & CUSTOMER ENGAGEMENT

I - Academic year (2020-2021)

Code Course SSD Credits Professor
M200IN BEHAVIORAL ECONOMICS AND CONSUMER DECISION MAKING  SECS-P/01 6
SEN CONSUMER BEHAVIOR SECS-P/08 8
M199 LEGAL ISSUES IN MARKETING IUS/05 6
M201IN MANAGERIAL ECONOMICS: THEORIES AND MARKETING APPLICATIONS  SECS-P/01 6
M307 RESEARCH METHODOLOGY FOR MARKETING SECS-P/08 6
Code Course SSD Credits Professor
M257 MARKETING COMMUNICATION & NEW MEDIA M-FIL/05 6
M308 ORGANIZATIONAL ISSUES IN MARKETING AND SALES SECS-P/10 8
M198 PRODUCT & BRAND MANAGEMENT SECS-P/08 8
M256 WEB ANALYTICS & MARKETING SECS-S/03 8

Major has to be chosen when applying for the admission test. Students admitted without taking the test should choose a major when they enroll.

Majors will only be activated if the minimum number of required students is reached.
Additional credits 

A scelta dello studente - Elective courses (12 credits) 
Students have to choose two courses of 6 credits that will be held in the I semester of the II year. The courses have to be chosen at the end of the I year.
 
Prova Finale - Master Degree's Thesis (18 credits)
The final evaluation for master's degree programs consists of the discussion and evaluation of a dissertation written in English on a topic related to a course the student has passed an exam on. 

Ulteriori conoscenze linguistiche – Mandatory language (4 credits) 
Students have to attend a mandatory language, choosing from Arabic, Chinese, French, German, Portuguese, Russian and Spanish. The course will be held during the II semester of the I year.
Students must choose the mandatory language during the I semester of the I year according to the procedure that will be communicated. For further information: The University Language Center 

Tirocini formativi e di orientamento - Internships and project works 
An internship or project work is required for 8 credits. The internship or project work can be performed in both the I and II year of the program. For more information contact the Career Services Office or Luiss Project Network. 

Altre conoscenze utili per l’inserimento nel mondo del lavoro - Other activities to gain useful work-related skills 
During the freshers Week students will take part to the Learning Innovation Activities. These activities are designed for the students to get to know Luiss. Students will meet important practitioners to reflect on 4 important themes: diversity, ethics, the importance of socio-emotional sensibility in interpersonal relations, the importance of personal purpose in the professional and individual life.

The idea behind the project is to connect personal and professional life and learn from experienced practitioners. Students will develop several skills such as: team-work, project management, communications and organizarional skills, and  digital skills.

For selection purposes (Exchange Programs, Double Degrees, Structured Partnerships) account will be taken of all credits earned and recorded by the end of the winter exam session (including credits earned from internships, languages, seminars, soft skills, summer schools, courses brought forward, etc.). Credits earned from additional courses (corsi liberi) will not count.

II - Academic (2021-2022)

Code Course SSD Credits Professor
M197 MARKETING PLAN & MARKSTRAT SIMULATION SECS-P/08 6
M258 RETAIL AND SERVICE EXPERIENCE MARKETING SECS-P/08 6
Additional credits Credits
A scelta dello studente 12
Per la prova finale 18
Ulteriori conoscenze linguistiche 4
Tirocini formativi e di orientamento 8
Altre conoscenze utili per l'inserimento nel mondo del lavoro 4
Total number of credits 120
MARKETING ANALYTICS & METRICS

I - Academic year (2020-2021)

Code Course SSD Credits Professor
M200IN BEHAVIORAL ECONOMICS AND CONSUMER DECISION MAKING  SECS-P/01 6
SEN CONSUMER BEHAVIOR SECS-P/08 8
M199 LEGAL ISSUES IN MARKETING IUS/05 6
M201IN MANAGERIAL ECONOMICS: THEORIES AND MARKETING APPLICATIONS  SECS-P/01 6
M307 RESEARCH METHODOLOGY FOR MARKETING SECS-P/08 6
Code Course SSD Credits Professor
M202 MARKETING METRICS SECS-P/08 6
M308 ORGANIZATIONAL ISSUES IN MARKETING AND SALES SECS-P/10 8
M198 PRODUCT & BRAND MANAGEMENT SECS-P/08 8
M201 STATISTICS FOR MARKETING SECS-S/03 8

Major has to be chosen when applying for the admission test. Students admitted without taking the test should choose a major when they enroll.

Majors will only be activated if the minimum number of required students is reached.
Additional credits 

A scelta dello studente - Elective courses (12 credits) 
Students have to choose two courses of 6 credits that will be held in the I semester of the II year. The courses have to be chosen at the end of the I year.
 
Prova Finale - Master Degree's Thesis (18 credits)
The final evaluation for master's degree programs consists of the discussion and evaluation of a dissertation written in English on a topic related to a course the student has passed an exam on. 

Ulteriori conoscenze linguistiche – Mandatory language (4 credits) 
Students have to attend a mandatory language, choosing from Arabic, Chinese, French, German, Portuguese, Russian and Spanish. The course will be held during the II semester of the I year.
Students must choose the mandatory language during the I semester of the I year according to the procedure that will be communicated. For further information: The University Language Center 

Tirocini formativi e di orientamento - Internships and project works 
An internship or project work is required for 8 credits. The internship or project work can be performed in both the I and II year of the program. For more information contact the Career Services Office or Luiss Project Network. 

Altre conoscenze utili per l’inserimento nel mondo del lavoro - Other activities to gain useful work-related skills 
During the freshers Week students will take part to the Learning Innovation Activities. These activities are designed for the students to get to know Luiss. Students will meet important practitioners to reflect on 4 important themes: diversity, ethics, the importance of socio-emotional sensibility in interpersonal relations, the importance of personal purpose in the professional and individual life.

The idea behind the project is to connect personal and professional life and learn from experienced practitioners. Students will develop several skills such as: team-work, project management, communications and organizarional skills, and  digital skills.

For selection purposes (Exchange Programs, Double Degrees, Structured Partnerships) account will be taken of all credits earned and recorded by the end of the winter exam session (including credits earned from internships, languages, seminars, soft skills, summer schools, courses brought forward, etc.). Credits earned from additional courses (corsi liberi) will not count.

II - Academic (2021-2022)

Code Course SSD Credits Professor
M260 CUSTOMER INTELLIGENCE & BIG DATA SECS-P/08 6
M197 MARKETING PLAN & MARKSTRAT SIMULATION SECS-P/08 6
Additional credits Credits
A scelta dello studente 12
Per la prova finale 18
Ulteriori conoscenze linguistiche 4
Tirocini formativi e di orientamento 8
Altre conoscenze utili per l'inserimento nel mondo del lavoro 4
Total number of credits 120